Cracked and bleeding... help!!!?

Okay I have been to a lactation consultant and my baby is just a really good sucker...and biter! my hurt so much and I have blood on my pads after every feeding. and have continuous pain between feedings. I dread the next feeding and am almost in tears for the first few minutes. I have resorted to giving a bottle of pumped milk at night so I can have a rest from the pain. my baby is 5 weeks old. My should have gotton use to it by now... right? Any advice on what I can do? I do use cream after feedings.